11:00-12:00
Riding the Wave of Travel Influencers - Staying Ahead of the Social eCommerce Strategies
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In the competitive eCommerce landscape, effectively leveraging Key Opinion Leaders (KOLs) is crucial for driving sales and engagement. This 60-minute seminar, led by industry experts, will equip you with strategies to manage successful KOL relationships, identify the right KOLs for your brand, and streamline cross-border payments. Whether you're new to KOL marketing or looking to refine your strategy, this session will provide the knowledge and tools to enhance your eCommerce success.
Speaker
Ian Lee, General Manager of Greater China, Aspire
寶欣 Po Yan, Youtuber
Kevin Shui, Executive Director, Travelzoo Asia
Edwin Wong, Director at Cloudbreakr and Fancee Labs
Organization
IAB Hong Kong
Location
Forum C
Language
Cantonese
11:00-12:30
Charting the Digital Path: The Intersection of Technology and Sustainable Tourism
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Organized by Hong Kong Metropolitan University (HKMU), and co-organized by TKS Exhibition Services Ltd., the organizer of ITE.
Industry leaders from the tourism sectors, large corporations as well as academics to share insights include Can technology enhance the travel experience? What are the opportunities and potential obstacles that could arise from this integration? Are there any tangible examples of technology propelling sustainability? In addition to the panel discussion, there will be a keynote speech and Q&A session.
Speaker
Mr Eugene Mak, Founder and CEO, Scan the World Limited
Ms Melanie Kwok, Assistant General Manager (Sustainability), Sino Group
Dr Richard Hrankai, Senior Lecturer (Hospitality and Tourism Management Programmes), HKMU
Organization
Hong Kong Metropolitan University
Location
Stage Forum
Language
English
11:30-13:00
ITE 2024 New Destination Seminar
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Georgia, Kazakhstan, Ethiopia, Slovenia
Speaker
AGENCY OF PROTECTED AREAS OF GEORGIA
DEPARTMENT OF TOURISM OF ALMATY CITY
SUNNY LAND ETHIOPIA TOURS AND TRAVEL AGENCY
HAPPY TOURS
Organization
ITE Hong Kong
Location
Forum A
Language
Mandarin;English;Cantonese
12:00-13:00
引爆行業變革 如何響應TikTok新時代
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TikTok已成為全球旅客首選的旅遊規劃工具,這個講座助你了解TikTok獨特的興趣營銷生態及多元化產品,如何激發用戶共創旅遊話題,打造網紅目的地形象。另外,內容亦會探討#traveltok趨勢及行業案例,讓你在TikTok的旅遊地圖上繼續引領潮流。
Karin是Guru Online的聯合創始人及執行董事,擁有超過10年的全球跨境營銷經驗,一直致力於推動品牌出海,擅長本土化資源整合及策略,成功帶領公司助力100多個品牌進軍全球市場,對各企業出海需求有深刻理解和洞察,現時200多人團隊及合作伙伴遍佈歐美東南亞地區。
Guru Online是港澳地區唯一的TikTok一級代理商,連續五年獲得TikTok最優秀品牌創意代理的榮譽。除了深耕短視頻內容製作,為粉絲創造獨特的娛樂體驗,近年Karin更專注如何通過創意及跨地文化,孵化品效合一的全鏈路營銷方案,服務客戶包括海信、美的、香港旅遊發展局、澳門旅遊局、OPPO、青島啤酒、機場管理局、MG汽車等等。
Speaker
聯合創始人及執行董事 Karin
Organization
Guru Online
Location
Forum C
Language
Cantonese
14:00-15:00
Major Changes for travellers crossing EU’s borders: Entry/Exit System (EES) and the European travel authorisation (ETIAS)
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Find out what EES and ETIAS mean for travellers and the entire tourism industry.
Starting from autumn 2024 the European Union will introduce two major changes in the way non-EU travellers will enter Europe:
- The Entry/Exit System (EES) which will require all non-EU nationals to have their fingerprints and facial image registered at the border.
- ETIAS – a new European travel authorisation, which nationals of 60 visa-exempt countries, as of mid-2025, will need to apply for before starting their trip to most European countries.
Highlights:
1. Why the EU is introducing the EES and ETIAS and how travelling to Europe will change?
2. ETIAS application process, validity and length of authorised stay.
3. How the EES and ETIAS will affect tour operators, travel agencies and carriers?
4. ETIAS-related scams and what tourism and travel industry must know to avoid them.
5. Where to find for reliable and up to date information?
Speaker
Izabella Cooper, head of Outreach and Stakeholder Management, ETIAS Central Unit at Frontex
Organization
EU Border
Location
Forum C
Language
English
14:30-15:00
Outbound Travel Tips
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(1) The work of the Assistance to Hong Kong Residents Unit of the Hong Kong Immigration Department
(2) Consular Protection and Services
(3) Introduction of mobile applications of the Ministry of Foreign Affairs of the People’s Republic of China and the Security Bureau, Outbound Travel Alert and Registration of Travel Information
Speaker
Assistance to Hong Kong Residents Unit
Organization
Immigration Department
Location
Forum D
Language
Cantonese
14:30-15:00
Kazakh dombra trio performance
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"Kyuy tartys."
Tartys is an ancient tradition of Kazakh kuyshi, a competition of dombra players in which participants pick up famous kuys during a solo performance, competing in the brilliance and beauty of interpretations.
Speaker
Organization
DEPARTMENT OF TOURISM OF ALMATY CITY
Location
Stage Forum
Language
English
15:00-15:30
深圳東莞文旅聯合推介會
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Speaker
深圳市、東莞市文化廣電旅遊體育局
Organization
深圳市、東莞市文化廣電旅遊體育局
Location
Forum A
Language
Mandarin
15:00-15:30
在大海和群星之間的O嘴之旅——西班牙加那利群島
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如果你以爲去海島旅行就是度假,那真的想得太簡單了!撒哈拉沙漠旁邊的原始森林、太空科幻大片直接去取景的天然片場、全球最完美的星空觀測點、世界最有趣的葡萄酒産區、“三毛與荷西”曠世絕戀的終結之地、無數藝術家夢寐以求的隱居天堂……一場旅行一百次O嘴,這個地方濃縮了你對海島旅行的所有幻想,同時能帶給你無限驚喜!全職旅行12年了,西班牙加那利群島依然讓我震撼!我剛剛回來,想和你好好分享!
Speaker
龐倩怡
Organization
DAYDOW INFORMATION TECHNOLOGY CO.,LTD.
Location
Forum C
Language
Cantonese
15:00-15:30
Team Building for Corporate
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一個成功的企業培訓可透過多元化的歷奇訓練達到目標,不單止可以讓團隊更上一層樓。很多企業誤以為所有歷奇訓練都需要在戶外場地進行,其實有一個國際訓練項目「六色積木」甚至可以在辦公室或會議室內進行,效果將令你意想不到。
Speaker
Nicholas Lai
Organization
HK DISCOVERY LIMITED
Location
Forum D
Language
Cantonese
15:00-15:30
Your Stories Never End in Amazing Thailand
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In Thailand, travelers’ journeys are never-ending stories that they want to tell the whole world, with each moment becoming a chapter, creating a memoir that inspires others.
From the bustling energy of hidden gems in Bangkok to the tranquility of sub-cities, Thailand will leave an indelible mark on their hearts. Let them share their tales and witness as their experiences ignite a global wanderlust, turning every traveler into a storyteller.
Let your adventures turn into an endless source of inspiration for the world.
Speaker
Roger Wu
Organization
Tourism Authority of Thailand (Hong Kong Office)
Location
Stage Forum
Language
Cantonese
15:30-16:00
鎮江市推介會
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宣傳推介鎮江文化核心旅遊景區及吃住行遊購娛相關特色旅遊産品。
Speaker
肖軍 科技教育處處長
Organization
鎮江市文化廣電和旅遊局
Location
Forum A
Language
Mandarin
15:30-16:30
Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry
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In the rapidly evolving travel industry, standing out requires data-driven consumer insights. Thriving brands use these insights to inform their marketing strategies and connect deeply with audiences. This exclusive 60-minute seminar uncovers pre-trip consumer behaviors, search patterns, emerging social media trends (including Xiaohongshu), and strategies for using data to craft impactful marketing campaigns. Gain the keys to developing marketing initiatives that speak directly to your audience and deliver game-changing results.
Speaker
Karl Li, Senior Account Manager, APAC Travel, Google
Mario Chow, Senior Business Development Manager, iClick Interactive Asia
Marco Yeung, Enterprise Account Director (Hong Kong, Taiwan & GBA), Meltwater
Moderator: Roger Kan, VP, Strategic Partnerships, Cosmose Inc
Organization
IAB Hong Kong
Location
Forum C
Language
Cantonese
15:30-16:00
Explore the World in an Authentic, Sustainable Way
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After the epidemic, traditional travel methods for global tourists can no longer fully meet their needs. At the same time, emerging alternative or in-depth tourism models are also growing in popularity - exploring unique local experiences and immersing in authentic culture; supporting community small businesses and reducing negative environmental impacts.
Speaker
Alan Sir, Travel Blogger x Tourism Lecturer
Organization
Alan Sir, Travel Blogger x Tourism Lecturer
Location
Forum D
Language
Cantonese
15:30-16:30
「你好,北京」文旅資源推介會
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Speaker
Organization
BEIJING MUNICIPAL CULTURE AND TOURISM BUREAU
Location
Stage Forum
Language
Mandarin
16:00-17:00
Cultural and Heritage Sites Local Tour Incentive Scheme: Deeper into Hong Kong : Creative Itinerary Design Competition - Supreme Itinerary Sharing Session
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The Deeper into Hong Kong: Creative Itinerary Design Competition aims to encourage travel agents to design in-depth themed itineraries and tourism products that are unique and high-quality, so as to attract visitors to explore the unique charm of Hong Kong and its cultural diversity where East meets West, and to experience the city as never before. This sharing session invites four Supreme Itinerary award-winning travel agencies to share the highlights of their featured itineraries with the public.
Speaker
Travel Industry Council of Hong Kong
Organization
Travel Industry Council of Hong Kong
Location
Forum A
Language
Cantonese
16:00-18:00
Travel Industry Ordinance 101
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- Knowing the Travel Industry Authority
- Licensing & CPD Requirements for Tourist Guides
- Directives for Licensees
- Administrative Scheme for Registered Shops
Speaker
Director (Regulatory Affairs) Mr. Kevin Cheung, Travel Industry Authority
Organization
HONG KONG PROFESSIONAL TOURIST GUIDES GENERAL UNION
Location
Forum D
Language
Cantonese
16:30-17:30
The Greater Bay Area Digital Privileges Ecosystem Platform Launch Conference
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China Mobile Hong Kong introduces a groundbreaking digital tourism ecosystem for the Greater Bay Area, offering exclusive benefits for travelers from both Hong Kong and mainland China. This includes tourism privileges, cross-border travel benefits, access to the China Mobile Privileges Platform, business partner recruitment policies, integrated one-card/two-place tariffs, and multi-number SIM card. This initiative aims to enhance travel and connectivity within the region, fostering closer economic and cultural ties.
Speaker
Organization
CHINA MOBILE HONG KONG CO. LTD
Location
Stage Forum
Language
Cantonese