In the rapidly evolving travel industry, standing out requires data-driven consumer insights. Thriving brands use these insights to inform their marketing strategies and connect deeply with audiences. This exclusive 60-minute seminar uncovers pre-trip consumer behaviors, search patterns, emerging social media trends (including Xiaohongshu), and strategies for using data to craft impactful marketing campaigns. Gain the keys to developing marketing initiatives that speak directly to your audience and deliver game-changing results.
Speaker
Karl Li, Senior Account Manager, APAC Travel, Google
Mario Chow, Senior Business Development Manager, iClick Interactive Asia
Marco Yeung, Enterprise Account Director (Hong Kong, Taiwan & GBA), Meltwater
Moderator: Roger Kan, VP, Strategic Partnerships, Cosmose Inc
Organization
IAB Hong Kong
Location
演讲厅C
Language
广东话